Excerpted from the book Be Board Ready, by Betsy Atkins, founder of Baja Corp., who currently serves on the boards…
Press & Media
America’s Most Experienced Corporate Board Member Shares The 3 Best Ways To Identify Your Unique Brand
As Americans, we’re used to thinking about brands in a consumer context—the power of a name to differentiate a product…
Your Working Life Podcast
Betsy Atkins discusses being ready for Board leadership and why it’s an important professional opportunity in all industries.
Thrive Global / Here’s How to Boost Your Leadership Potential
Start by identifying what's important to you. You should identify what you stand for as that is the basis for…
Nasdaq Spotlight Interview in SF
Dylan James speaks with three-time CEO and entrepreneur Betsy Atkins about her new book, "Be Board Ready."
Board Of Directors And The Digital Revolution
Directors of public companies would serve their shareholders well by leaning into change and embracing macro trends. Everyone has heard…