Microsoft is on it! On April 15th CNBC published an article detailing how Microsoft responded quickly and efficiently after an…
Press & Media
Be Board Ready / #1 New Release
Betsy Atkins new book, Be Board Ready: The Secrets to Landing a Board Seat and Being a Great Director deputed…
Corporate Board Member Magazine / Be Board Ready Book Excerpt
Excerpted from the book Be Board Ready, by Betsy Atkins, founder of Baja Corp., who currently serves on the boards…
America’s Most Experienced Corporate Board Member Shares The 3 Best Ways To Identify Your Unique Brand
As Americans, we’re used to thinking about brands in a consumer context—the power of a name to differentiate a product…
Your Working Life Podcast
Betsy Atkins discusses being ready for Board leadership and why it’s an important professional opportunity in all industries.
Thrive Global / Here’s How to Boost Your Leadership Potential
Start by identifying what's important to you. You should identify what you stand for as that is the basis for…