Joining a board of directors sometimes has the connotation that it’s an easy job you accept after retiring from your…
Governance Expert
Corporate Board Member Magazine / Be Board Ready Book Excerpt
Excerpted from the book Be Board Ready, by Betsy Atkins, founder of Baja Corp., who currently serves on the boards…
America’s Most Experienced Corporate Board Member Shares The 3 Best Ways To Identify Your Unique Brand
As Americans, we’re used to thinking about brands in a consumer context—the power of a name to differentiate a product…
Nasdaq Spotlight NYC: Be Board Ready
Betsy Atkins is interviewed at the Nasdaq MarketSite in NYC by Karen Snow, SVP, Head of East Coast Listings &…
Be Board Ready by Betsy Atkins / Official Book Trailer
Betsy Atkins discusses her new book "Be Board Ready: The Secrets to Landing a Board Seat and Being a Great…
What happened at Toys R Us – Betsy Atkins explains
Toys R Us announces the closing of all their brick and mortar stores and the releasing of 33,000 employees ending…