Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to describe the practice of using automated bidding and placement platforms...

As Americans, we’re used to thinking about brands in a consumer context—the power of a name to differentiate a product or company in its customer’s minds. We all know brands that excel at conjuring positive feelings that forge powerful connections with customers,...

Today more than ever, boards are opening the aperture of who they think is “board ready” to add thought diversity, gender diversity, global diversity, functional diversity, and generational diversity. Getting a board seat is a project. Think of it as business development,...